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Why branding is important

In our modern society Customers do not visit our stores and offices as initial point of contact like many years ago.

Nowadays Customers will look for you on the World Wide Web, first.

This is actually a make or break impression and might be the only impression that specific Customer might have of your business. If you are so fortunate to even have an Online Presence you will stand a chance to impress the Customer to such an extent that he or she will read on. This still does not mean that the Customer will utilize your services or buy your product.

Here we get into a lot of details, but the goal of having an online presence, mainly in the form of a website, is to compel the Customer to either visit your physical premises or buy your product or service. It should almost be a no-brainer whiling showing the Customer that you can be trusted and your products or services are of more value than they expected and that is why the way you present your website, especially to a first-impression-customer is the most important.

 

On another note…

 

Having a website helps you in other ways as well – Let me explain:

If you are a Customer and you see someone’s banner, business card or even their magnet against their car and they have an e-mail address that they created on one of the Free-mail-platforms, would that put you off? I know it will definitely make me reconsider.

Especially as a Business Owner or even as a Freelancer, the way you market yourself plays a much bigger role than you think. Don’t underestimate the power of having a proper logo, presentable and trend-relevant business card has on your marketing-strategies and in-person-impressions.

I know if I had to meet someone that spent the time and money on having a logo designed, a business card put together and had a website developed, I would take them more seriously from the get-go in comparison to someone that did not take the time to consider it.

Let us help you do exactly that and get you on your feet towards greater impressions and more leads!

What is User Interface (UI) Design?

What is User Interface (UI) Design?

 

User interface (UI) design is the process of making interfaces in software or computerized devices with a focus on looks or style. Designers aim to create designs users will find easy to use and pleasurable. UI design typically refers to graphical user interfaces but also includes others, such as voice-controlled ones.

UI vs. UX Design

Often confused with User Experience (UX) design, User Interface (UI) design is more concerned with the surface and overall feel of a design, whereas the latter covers the entire spectrum of the user experience. One analogy is to picture UX design as a vehicle with UI design as the driving console. In Graphical User Interfaces (GUI’s), you should create pleasing aesthetics and animations that convey your organization’s values and maximize usability.

 

Possible Website Trends to expect in 2019

Content-Centered Experiences

  1. Having a clear order with how visuals are presented to make content comprehension easier
  2. Removing unnecessary “design clutter” to keep the attention focused on product content
  3. Making good use of white space to give content some breathing room

Smarter Personalized User Experiences

Creating personal experiences now and in the future will involve regular monitoring along with a keen eye for what type of interactive technologies make sense for a particular product. With mobile and Web applications, personalization might include:

  1. In-app chat features for interactions with other users or access to instant assistance
  2. Age-responsive capabilities that adjust things like font sizes and colours based on the age of the user
  3. Login memory features that help users quickly get into the application
  4. In-app messaging based on how users typically interact with an app (e.g., offering promotions based on what purchases an user makes with their app)
  5. Push notifications timed to be delivered when users are most active to encourage consistent engagement

Time-Saving Design Features

The trick is to find ways to save time without actually making the user experience worse in the process. For instance, it’s possible to put all instructions for an app’s use on a single page. However, doing so can quickly overwhelm new users. Here are some more practical ways to help users save time likely to be a crucial part of future design endeavours:

  1. Designing with common user navigation patterns in mind
  2. Context-specific features (only visible when users are only to need them)
  3. Gentle nudges in the form of pop-up suggestions that can help app users save even more time when performing specific functions
  4. Designing with anticipated user actions in mind
  5. Creating a linear design experience (UX with a specific beginning, middle, and end that allows users to complete one action with each step)

Voice-Activated Interfaces

In 2017, Google stated that roughly 20 percent of all mobile searches were done with voice activation. Factor in the rapid explosion in the use of virtual assistants and it’s easy to see why the next big thing for 2019 will be voice-activated interfaces.

Just look at the success of Siri, Alexa, and Google Now and the potential becomes clear with this type of interactive design. Voice activation boosts the user experience by eliminating the type, which also eliminates another potential source of friction for app users. This technology is likely to continue to be adopted by designers and embraced by users because it has now reached a point where more than 90 percent accuracy is the norm, not the exception.

Augmented Reality

The ability to customized real-world imagery isn’t just useful for gaming applications like Pokemon Go. Mark Zuckerberg is among the industry insiders predicting that all screens will eventually be replaced by lenses for what the Facebook founder describes as “the ultimate AR experience.”

Expect innovative app designers to find creative ways to incorporate augmented reality into their products in 2019. There are already plenty of AR-based apps that have successfully found ways to do this. Outside of the gaming world, AR is being used to do things like let customers see what product would look like in various rooms before making a purchase. With camera and display technology improving, AR will become increasingly appealing to users.

Biometric Authentications

In concept, biometrics isn’t exactly a new technology, but it is becoming more accessible. In 2019, we’ll see more use of biometrics for authentication and identity management purposes. It’s something that can also boost security for both end-users and businesses that incorporate this technology into their applications.

Since it’s a distinct and unique form of personal identification, products that include biometric-based technology can bypass the need for a traditional login requirement. With biometrics, all that’s needed is a specific physiological or behavioural characteristics, such as facial recognition, fingerprints, voice recognition, or an iris scan.

Getting Rid of Common Annoyances

There are certain deign features that tend to frequent sources of either confusion or frustration — and sometimes both! Let’s start with the hamburger menu (those three lines in the corner of screens). Designers embraced them because it was thought to be a smart way to make more room on screens by hiding menu options.

However, not all users are familiar with what this design feature is or what it’s meant to do. So, you may have users endlessly searching for a menu. Case in point: Spotify took away their hamburger menu, and navigation usage jumped 30 percent. YouTube saw similar results when switching to a tab-based menu.

People use an average of 30 apps per month and about ten each day. When you add in passwords required for various websites, that’s a lot of login info that needs to be remembered. It’s predicted that 2019 could be the beginning of the end of passwords. The “new norm” could be verification codes, which can involve entering a code that’s sent by text message or completing a simple captcha.

Anyone who uses both desktops and mobile devices knows that typography and colors that look amazing on PCs don’t always translate well to smaller mobile screens. Expect designers with an eye for detail to be more careful with color selection and font size in 2019. The goal is to create clarity that extends to all devices. Some other annoyances that will likely be addressed on a larger scale in 2019 include:

  1. Page load times
  2. Storage space on devices or PCs that run multiple applications (already being addressed with more cloud-based apps)
  3. Transitioning from one device to another when completing transactions or purchases

 

And One More…

Android will continue to be preferred over iOS for designers. While Apple is the king of product promotion, Android is preferred by nearly 80 percent of mobile developers. Google says there are approximately 2 billion monthly active Android devices, meaning users clearly like this OS as well. Vendors also appreciate an increased focus on security as the Android operating system continues to improve. If you get a comparison of Android and iOS UI/UX differences, you can find some compelling reasons why the preference for this OS is likely to continue into 2019.

As far as other design trends go, there may be some surprises to come shortly, primarily as some emerging technologies develop and become more accessible and practical. However, savvy entrepreneurs, designers, and developers should have no problem embracing relevant trends as long as they keep the focus on the user experience.

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